Microsoft accuses Google for invading Gmail user's Privacy by Scanning emails for personalised adverts

Microsoft took a fresh pop at Google yesterday, accusing its rival of invading Gmail users' privacy when scanning the contents of their emails to target them with personalised ads.


The attack, the latest volley in Microsoft's Scroogled campaign, comes with a website and is aimed to boost interest in the veteran software company's Outlook.com email service.

It follows a series of Scroogled adverts last year which targeted Google's controversial privacy policies.

'Google goes through every Gmail that’s sent or received, looking for keywords so they can target Gmail users with paid ads,' the website says

'And there’s no way to opt out of this invasion of your privacy.'

It also includes a feed of quotes from Google executive chairman Eric Schmidt.

These include his infamous declaration that '[i]f you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place.'

And also: 'We don’t need you to type at all. We know where you are, with your permission; we know where you’ve been, with your permission; we can more or less know what you’re thinking about.